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The Truth About Starting Your Business: Myths Busted!

Launching a business is a thrilling adventure, but misconceptions can trip you up. Let's clear the air and tackle some common myths, turning hurdles into stepping stones.

Myth #1: Websites Are Complicated

Think building a website is tough and pricey? Meet Sarah, a bakery owner who thought the same. She feared endless hours of coding and high costs. However, with basic skills, a modern website builder, and a couple of weeks, she crafted a stunning site that boosted her sales.

Platforms like Wix, Squarespace, and WordPress offer drag-and-drop interfaces, making it simple to design a website without any coding knowledge. These platforms also provide various templates tailored to different industries, allowing you to create a visually appealing and functional website quickly. Moreover, these services are scalable, meaning you can start small and add more features as your business grows. Investing in a good website can significantly increase your online presence and attract more customers.

Even though all these platforms are very easy to use, if you feel you need some help, there are options available at very low cost like The Founding Formula to have a professional website for your new business.

Don't let fear stop you—creating a professional website is easier and more affordable than you think!

Myth #2: Personal Phone Numbers Work Fine

Using your personal phone for business? It seems convenient, but it’s not scalable. Imagine getting business calls during family dinners or sifting through spam. Jane, a freelancer, struggled with this until she switched to a business phone system. It kept her professional and organized.

A dedicated business phone system offers features like call forwarding, voicemail to email, and automated attendants, which enhance your professional image and improve customer service. Services like Zadarma, Google Voice, Grasshopper, and RingCentral provide affordable solutions tailored for small businesses. These systems allow you to maintain a professional presence while keeping your personal life separate, which is crucial for long-term success and scalability.

And again, some help may be needed to set up these systems if you don't feel comfortable doing it by yourself. At The Founding Formula, we offer these services included in all packages, so you can have a reliable business phone system for less than you pay for Netflix.

Avoid the chaos—set up a dedicated and reliable business phone system to manage work-life balance and client interactions effectively, for less than you pay for Netflix.

Myth #3: Generic Email Addresses Are Okay

Think twice! Jenny used a generic email for her consulting firm, but many potential clients marked her emails as spam. She switched to a business domain-specific email and saw an immediate change. Professional emails build trust and credibility, showing clients you're serious about your business.

Using a business-specific email address (e.g., not only enhances your credibility but also helps with brand recognition. Email services like Google Workspace, Microsoft 365, and Zoho Mail offer professional email solutions with additional features such as integrated calendars, cloud storage, and collaboration tools. This investment can improve communication efficiency, ensure your emails reach the inbox rather than spam folders, and convey a polished, trustworthy image to clients and partners. There are several tools to help you choose the right domain, and at The Founding Formula, we have extensive experience in this. Our goal is to ensure you start on the right foot.

Business-specific email address it’s a simple, affordable change with a big impact on how your business is perceived and on email deliverability.

Myth #4: Logos Are Optional

Mark didn’t prioritize a logo for his tech startup. At a networking event, someone thought his logo was a car plate number! He realized the importance of a professional logo for brand recognition and trust. Your logo is your business’s face—make it memorable and professional from the start to avoid confusion and build a strong brand identity.

A well-designed logo is a crucial element of your brand identity. It appears on your website, business cards, social media profiles, and marketing materials. Tools like Canva, Looka, and LogoMaker allow you to create a professional logo even if you lack design skills. Additionally, hiring a freelance designer from platforms like Fiverr or Upwork can provide custom logo designs at a reasonable cost.

Need help with a creative logo that captures your business sense? We can do it simply, quickly, and at a very low cost. Let's say, for much less than you think. Ask us, and you will see!

A strong logo helps customers recognize and remember your business, setting you apart from competitors.

Myth #5: Getting Started is Expensive

Many believe setting up a professional, scalable business is costly. But it’s not! With the right tools and guidance, you can affordably establish everything you need. The Founding Formula offers comprehensive packages that include LLC formation, EIN, professional phone systems, email setups, websites, and logos—all starting at $449/year. That's all for less than $40 a month. Yep, for that very super reasonable price, you get everything. We also were where you are now, and we understand that you want to do it right while saving every penny. That’s our mission—making your dream a reality. That is our purpose at The Founding Formula. Give us the opportunity to show you the great things we can do for your new business.

The Founding Formula offers comprehensive packages that include LLC formation, EIN, professional phone systems, email setups, websites, and logos—all starting at $449/year. That's all for less than $40 a month.

Starting a business on a budget is possible with careful planning and smart choices. Many essential services offer tiered pricing, allowing you to start small and scale up as your business grows. Utilizing free or low-cost tools for accounting, project management, and marketing can also help keep initial costs down. The Founding Formula’s comprehensive packages provide everything you need to start professionally, saving you time and money by bundling these essential services.

The Founding Formula Solution

At The Founding Formula, we understand the challenges of starting a business. Our plans start at $449/year and offer all the essentials: LLC formation, EIN, professional phone systems, email setups, logos, and more. We make it easy and affordable to launch and scale your business. Join entrepreneurs like Sarah, Tom, Jenny, and Mark in turning dreams into reality with our support.

By choosing The Founding Formula, you gain access to a network of experts who can guide you through the complexities of starting and growing a business. Our services are designed to be user-friendly and cost-effective, ensuring that you have the tools you need without unnecessary expenses. Whether you’re just starting or looking to scale, we provide the support and resources to help you succeed.

Ready to Launch?

Don’t let myths hold you back. Visit us at and start building your dream business today! Let’s make it happen together—affordably and professionally.

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